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How to Improve Your Website’s On-Page SEO?
There are three potential branches of SEO – On-Page SEO, Off-Page and Local SEO. According to SEO Toronto Experts, “All three constituents are equally important, but on-page SEO requires 30% effort and significantly contributes to bringing Page 1 Rankings.” So let’s dive into the concept of On-Page SEO.
What is On-Page SEO?
On-Page SEO is a process of optimizing the entire website to achieve 1st spot in the SERP. It includes publishing high-quality content (devoid of plagiarism and AI stuff) and working on headlines and images. Above all, it focuses on making your website follow the E-A-T (Expertise, Authoritativeness & Trustworthiness) principle.
Why is it necessary to work on On-Page?
On-page SEO is quintessentially important because efforts leveraged on
On-Page directly communicate with Google. It helps Google understand the intents your project aims to satisfy.
Which elements are included in the On-Page?
On-page SEO is vast, and it includes “n” a number of elements. Here is a list of all the prominent elements:
- Unique, Optimized & Search-Intent Satisfying Content
High-Quality Content is one of the major elements of on-page SEO. Keyword-stuffed, plagiarized, spun and scraped content is highly condemned. Earlier, such tactics could escape from getting caught by Google. But in today’s world, Google has made it nearly impossible for websites to keep deceptively carrying on such practices.
How should content need to be?
High-quality content is:
- Well Researched & Presented
- Free of Grammatical Errors & Typos
- Offers Unique Content
- Optimized with Proper Keyword Density
- Contains to-the-point information
- Include Examples & Case-Studies
- Don’t include irrelevant information
- Strategic Placement of Target Keyword
Google follows a people-first approach while conducting optimizations. If we try to consider the user’s point of view, they won’t like to read content which is wholly stuffed with keywords. Users always read a blog or an article to consume relevant information. If they identify that a piece of a blog is trying to deceive or mislead them, they will negatively judge the website’s credibility. Therefore, they’ll spread negative reviews about it. So, irrelevant keyword placement will kill UX. Do not try to embed keywords randomly.
- Write Efficient Title
Title tags provide a better understanding of the blog or an article. Therefore, they need to be short, crisp and powerful. Any number included, along with power or sentimental words, make up a good title. They will convey the message efficiently and convince readers to read the blog.
Don’ts of forming a Title
- Do not exceed the character limit (60 to 65 characters).
- Do not fill the title with excessive helping verbs, determiners or prepositions.
- Don’t include difficult-to-read words in the title. Keep it as simple as it can be easily understandable by a layman.
- Don’t try to keep it unique or creative. Always think inside the horizon of a user.
- Rectify Speed Issues
Speed is one of the predominant factors responsible for making and breaking sales. A website with good speed usually experiences good sales, whereas the ones do not only end up losing potential prospects but lose chances to acquire referral traffic. So, it is always highly essential to work on bettering the speed.
How to work on speed?
- Use a content delivery network
- Optimize images
- Don’t include many external scripts
- Use browser HTTP caching
- Experiment with a variety of keywords
SEO executives usually focus on optimizing the seed keywords with high competition and search volume. But this is not the only thing required to fetch organic traffic. It is highly suggested to work for long-tail keywords.
Tip of the day
It is always best to use interrogative words that start with “What”, “Why”, “How” or “How to”.
How to craft a keyword targeting strategy?
- Use a variety of keywords (seed, medium and long tail)
- Don’t stuff irrelevant keywords in a web page.
- Always be mindful of the keyword density.
- Don’t use the exact match keyword. Try to use partial match versions. (Exact match keywords usually spoil the user experience)
- Don’t try to embed keywords anywhere and everywhere. Embed them naturally.
- Don’t use cloaking techniques to make a keyword rank. (Cloaking is a technique to stuff keywords in a webpage by matching the font color with the background color).
- Use Alt Tags in Images
Alt tags are nothing more than the names given to the images to make Google understand the image. It helps Google to know for which queries it should display those images.
Do’s of Alt Tags
- Keep the tags relevant, short, concise and meaningful.
- If possible, embed your focus keyword and brand name.
- Don’t make it lengthy.
- Use simple vocabulary
- Keep a track record of metrics
It is always good to keep a regular track record of metrics. It will help you know whether your efforts are emerging fruitful. Besides, you have a good scope of identifying the room for improvement.
Regularly check these metrics:
- Bounce Rate
- Total Sessions
- Session Duration
- Work on Mobile Responsiveness
Since we have successfully stepped into the ‘Era of Portable Devices’, keeping your website functional within the limits of portable devices is always recommended.
Essential Elements of a Responsive Design
- Fluid Grids
- Flexible Images
- Media Queries
Please Note: Don’t only focus on making your website mobile responsive. Make sure to bring responsiveness to all portable devices.
- Internal Linking
Internal linking is essential for decreasing the bounce rate. Never try to do something internal without a strategy. Make a hierarchy tree that is
super-convincing and has the potential to convert users into buyers.
Don’ts of internal linking
- Don’t add a link in the content forcefully.
- Make sure to use relevant and descriptive anchor text
Improving your website’s on-page SEO is crucial for achieving higher rankings in search engine results and attracting organic traffic. By focusing on elements such as high-quality and optimized content, strategic keyword placement, efficient title tags, website speed optimization, keyword targeting strategy, alt tags in images, tracking relevant metrics, mobile
responsiveness, and internal linking, you can enhance your website’s visibility and user experience. Remember, on-page SEO is an ongoing process that requires continuous monitoring, adjustments, and keeping up with the latest industry trends to stay ahead of the competition and maintain a strong online presence.